ByDylan MinnetteLast Update -
Fishwife is a tinned seafood company founded in 2020 by Becca Millstein and Caroline Goldfarb. The word fishwife is very old and refers to the two daughters and wives of the 16th century who used to sell fish in the market.
Tinned fish is a food fish that is processed and sealed in an airtight container. At the time of the Lockdown of 2020, tinned fish had become very popular and many people used to eat tinned fish.
Co-founder Becca Millstein appeared on Shark Tank Season 15 Episode 10 in America to expand her business. With the help of sharks, Millstein is focusing on making this business a billions of dollar brand.
What Is FishWife?
FishWife is a seafood company that sells ethically sourced, premium, and delicious tinned seafood. The company sources seafood from fisherwomen and men in Alaska, California, Oregon, and Galicia.
They sell different types of tinned fish like Classic Smoky Trio, Smoked Rainbow, Sardines, Smoked Atlantic Salmon, Smoked Albacore Tuna, and Slow Smoked Mackerel. The products of this brand are currently available in 1891+ seafood retail stores in the United States.
| Company Name | FishWife | |
| Founder | Becca Millstein and Caroline Goldfarb | |
| Founded | 2020 | |
| Product | Delicious Tinned Seafood | |
| Asked For | $350K for 4% equity | |
| Final Deal | $350k for 6% equity + $1 advisory shares | |
| Shark | Lori Greiner | Candace Nelson |
| Episode(Shark Tank USA) | S15 E10 | |
| Air Date | Jan 12, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Los Angeles, California, USA | |
| Annual Worth (Sales) | $1M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
- Dingle Dangle
- FishWife
- Heather’s Choice
- VibeRide
Who Is The Founder OfFishWife?
The founders of FishWife company are Becca Millstein and Caroline Goldfarb. They started this business in 2020 at the time of the COVID-19 pandemic.
Millstein has worked in marketing for many music record companies such as Atlantic Records, The Believer, The Rattle Collective, and many more.
How Was The Shark Tank Pitch Of FishWife?
Founder Becca Millstein Asked Sharks $350K for 4% equity at a $8.7 Million Valuation After Entering Shark Tank. Millstein fully explained the Fishwife tinned fish product to the sharks. They have a collaboration with the Chinese chili sauce brand Fly by Jing.
The minimum cost of their main product line is $7.99 and the average making cost is $2.09. Their sales in 2021 were $750,000, 90% of these sales were direct from customers.
By 2022, sales will increase 250% to $2.6 million in annual sales. It is tracking to do $5.8 million in sales in 2023. Of these sales 50% are direct and 50% retail.
Millstein has said that her products are currently available in 1300 stores but will reach 1891+ retail stores on January 13, 2024.
Kevin O’Leary offered Millstein a debt deal of $350k as a loan at 11% interest for a 5% equity. Daymon John offered $350k for a royalty of 15 cents per unit sold in perpetuity.
Mark Cuban said this business is not a good fit for him but Millstein is doing very well in this business.
Candace Nelson said she’s willing to do the deal if Lori teams up with her. Lori Greiner said she invested in Boarderie in S14 E7 and will hit over $20 million in sales in 2023. Lori teamed up with Candace to offer $350k for 10% equity.
Millstein countered Lori and Candace’s $350k for 6% equity + $1 advisory shares. Lori and Candace accepted this offer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
 Daymond John | $350k for a royalty of 15 cents per unit sold in perpetuity (#1) |
 Kevin O’Leary | $350k as a loan at 11% interest for a 5% equity (#1) |
 Mark Cuban | No Offer |
 Candace Nelson | $350k for 10% equity (with Lori) |
 Lori Greiner | $350k for 10% equity (with Candace) |
| Founder’s (Countered) | $350k for 6% equity + $1 advisory shares |
| Final Deals | $350k for 6% equity + $1 advisory shares |
What Happened To FishWife After Shark Tank?
Fishwife got the deal on Shark Tank. Lori Greiner and Candace Nelson teamed up and invested in this seafood business. Candace was fully confident that this is a trending business and that it is going to be a positive business in the coming times.
This product is currently available at Whole Foods stores in California, New York, Texas, Arizona, Hawaii, Idaho, Oklahoma, Nevada, and many more.
FishWife Shark Tank Update
Co-Founder Millstein gave a very strong pitch in Shark Tank and it would not be surprising to say that after Shark Tank, thousands of people will visit the official website of this business. They will have to create a good marketing strategy so that people can know about the product and its quality.
What Is FishWife’s Net Worth?
FishWife’s net worth is estimated at $3 million. The tinned fish market started growing in 2020 and according to some media reports, the market size will reach $17.2 billion by 2033.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2024 | Coming Soon |
| 2023 | $5.8 *estimated |
| 2022 | $2.6M *estimated |
| 2021 | $750k *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $350k | Candace Nelson Lori Greiner |
Is FishWife Still In Business?
The tinned fish business is trending right now and many brands are coming into this industry. To grow this brand, it is important to hire a good marketing expert.
The headquarters of this company is in Los Angeles, California, United States and a total of 2-10 people are working in it according to the LinkedIn profile.
Yes, FishWife is still in business as of January 2024.
frequently asked questions
Who founded FishWife?
FishWife was founded by Becca Millstein and Caroline Goldfarb.
Did FishWife get a deal on Shark Tank?
FishWife gets deal on Shark Tank. Lori Greiner and Candace Nelson invest in this business.
